Pestana CR7 Times Square

First Impressions

Walking into Pestana CR7 Times Square, you immediately notice this isn’t your typical Midtown hotel. The lobby has this sleek, modern vibe that feels distinctly European — which makes sense given Pestana’s Portuguese roots. There’s soccer memorabilia tastefully displayed throughout (yes, it’s Cristiano Ronaldo’s hotel brand), but honestly, it never feels gimmicky or over-the-top. The staff greets you with genuine warmth, and you can tell they’re proud of this four-star property that’s carved out its own identity in a neighborhood packed with cookie-cutter chains.

Location & Neighborhood

You’re right in Hell’s Kitchen on West 39th Street, which is actually perfect if you know Manhattan. Times Square is literally a three-minute walk — close enough that you can easily catch a Broadway show or grab those tourist photos, but far enough that you’re not dealing with the constant chaos and crowds right outside your door. I mean, couples absolutely love this spot (they rate the location 9.4), and I get why. You’ve got amazing restaurants within a few blocks, the subway is super accessible, and you can walk to Central Park or the High Line without much trouble. Plus, Hell’s Kitchen has this great energy that feels more like real New York than the tourist bubble.

The Rooms

The rooms are where this place really shines. They’re not huge — this is Manhattan, after all — but the design is incredibly smart and stylish. Everything feels contemporary and well-thought-out, from the lighting to the bathroom fixtures. The beds are genuinely comfortable (I’m picky about this), and the soundproofing is surprisingly good considering you’re in one of the busiest neighborhoods in the city. You know what I really appreciated? The attention to detail in the room amenities and the fact that everything actually works properly. The views vary depending on your room, but honestly, you’re not spending much time staring out the window when you’re in this location.

Dining & Atmosphere

The hotel’s restaurant and bar area create this cool, social atmosphere that extends beyond just hotel guests. The food is solid — not groundbreaking, but definitely above average for a hotel restaurant in this price range. What I really like is how the space feels alive in the evenings, with a good mix of travelers and locals stopping by. The bar serves proper cocktails, and there’s usually a nice buzz without being too loud or crowded. It’s one of those places where you might actually want to hang out for a drink before heading out to explore the neighborhood.

Why Guests Love It

This hotel gets an 8.7 rating because it delivers on the fundamentals while adding some personality. You’re getting excellent location access, comfortable accommodations, and service that feels personal rather than corporate. The Pestana CR7 Times Square manages to be both polished and approachable — it’s not trying to be the fanciest place in town, but it’s definitely trying to be one of the smartest choices. For the price point and location, it’s honestly hard to beat, especially if you want to feel like you’re staying somewhere with its own character rather than just another generic Midtown hotel.

Hotel in New York booking should be done early, especially during holiday seasons when the city hosts internationally celebrated events and concerts at Madison Square Garden and other iconic venues.